Gem+Elli is a curated online eyewear shop featuring the trendiest designer and vintage sunglasses! Founded by twin sisters, Anna + Julie Reinberg in August 2016.

Our family has been in the eyewear industry for 20+ years now. It all started during Take-Your-Daughter(s)-To-Work-Day, when our dad would assign us to wipe down all of the glasses shelves in his eyewear store… and then he would give us $20 to go shopping so we wouldn’t bother him for the rest of the day! As we grew up, we learned how to tint lenses, worked in the stores after college, and attended trade shows in Milan and New York.

As we’ve continued to grow and learn more about our passion for eyewear, we’ve discovered our love for sourcing new designer brands as well as customizing our collection of vintage frames.

We love sharing our passion and inspiration with you through our blog, Instagram and Insta Stories! Make sure to follow along and see some behind the scenes action of our day-to-day lives!

GEM+ELLI (gemelli) (n): Italian for twins


Hey babes!


Get on the list and be the first to know when we launch our new sunnies + get exclusive offers and discounts!















Stay tuned for our launch and get all the behind the scenes peeks on Instagram!